How Do You Know When Your Website Needs A Refresh

How to know if your website needs a refresh

If you want your company to bring in the big bucks, you need a website that is accessible, functional, user-friendly, and aesthetically pleasing. It is the backbone of your business; it’s time to start treating it that way. Here are six reasons why your website needs a refresh now more than ever:

Your website is your revenue center and not a cost center. 

Your website is your 24-hour storefront which is essentially the source of your revenue and profit. You wouldn’t let the front of your business look dated, so why would you neglect your website? Especially in this day and age, your site might arguably see more of your prospects than your store.

A good website is the first step in making a good impression.

Prospective clients will make their first point of contact with your business through your website if they’ve found you through a Google search or a link referral. It communicates who you are, what you do, and who you will help your customers become. Therefore, you need to make the best first impression so you can attract quality leads and jump-start the process of funneling in a return on your investment. 

A well-designed website is your primary profit center.

If you’re not getting inbound leads that are converting to sales for you, you’re doing it wrong.  But, as you may already have experienced, a gorgeous website may not be attracting leads, the “right leads”, or leads at all. If your website is difficult to navigate or if your content takes too long to load, you lose customer engagement. In today’s digital universe, engagement = money. 

Brand awareness and equity is everything.

Your site is the first touch point which gives a brand promise to the customer in terms of quality and other essential product features. If you have a bright, well-maintained site that has a great user experience, customers will assume you give the same time and attention to your clients, products and services. If your web experience is out of date and drab… well… you know. 

Accessibility and Ease of Use — We live in a world where everything can be accessed at our fingertips.

We can order dinner, buy a new pair of shoes, make reservations, and more — all from our smartphones. With that being said, your website must be responsive across all devices. All other marketing channels should be sending your prospects to your site for more information and to follow your call to action. If you aren’t doing this, none of your marketing is as effective as it can be. 

Here are a few questions to ask yourself when considering a refresh: 

  1. When was the last time I updated my site? Is the content, language, or design outdated?
  2. Is my mission/product/service/brand clearly communicated? 
  3. Do my buttons and links take me to the correct locations? 
  4. Am I encouraging my customers to take action? Is my call to action easily accessible and achievable? 
  5. Is my media slow to load? The longer your photos or videos take to load on a page the quicker the viewer is to abandon ship
  6. Is my site well organized? If your customers can’t find what they’re looking for within a couple of seconds, they’re likely to get frustrated and leave your site

Sometimes all you need is a little help, and that’s where COMO Marketing comes in! We provide 360 degree digital transformation, right from website creation, website refresh, assessment and search engine optimization to digital advertising. We will get you where you need to be in the digital transformation journey.

Are you wondering how your site stacks up against the competition? Our team will perform a free site audit to help you determine what updates may be needed. We’ve seen it all and can help you do it all. Hit us up today!

Get My Free Site Audit!