So, you spent loads of money building the perfect website that is both efficient and reliable, all while clearly communicating your brand to the world – now what? It’s time monetize your website.
Let’s back up just a little bit… Is your website quick, easy to navigate, and accessible both on mobile devices and desktops? Does it clearly communicate your brand’s message to your ideal audience?
Your website is the most essential marketing tool you have – it can truly make or break the consumer experience with your brand. The most important tool you have needs to work well, for humans and search engines, in order to drive success and growth for your business. The first step in monetizing your website is ensuring it has been built for success – if it’s been awhile since you’ve checked in on your website, it might be time for a website audit. Our COMO Marketing team has the experts to do a deep dive on your site and check its functionality. Once you’re confident in your website, we can move forward on making it profitable.
Here are 4 ways to monetize your website:
Banner ads are a simple and effective way to monetize your website. Google Adsense is a popular place to start when implementing banner ads. Once you’re approved by Google, you’ll be able to arrange these ads on your web page, and you’ll also get to choose what type of ads are displayed on your site. You’ll get paid when someone clicks on the ad. How much you get per clicks depends on the many different factors. Adsense has a calculator tool on their website, so you can estimate just how much you’ll be able to make.
Amazon Associates is an affiliate marketing program. It’s the ideal option for bloggers, publishers, and, content creators. The best part is that it’s free for anyone to join! All you have to do is sign up, recommend Amazon products (by linking them on your website), and voilà – You’ll get beaucoup bucks. You’ll get a commission when someone uses your link to make a purchase. With a little bit of leg work, you’ll be monetizing your website in no time. If Amazon’s offer is enticing, sign up for the program.
Open up shop! Selling items related to your industry is a great way to bring in the bucks. For 2022, it’s projected that online retail shops worldwide will rake in $5.4 trillion. Another great thing about online shops is that you can reach a larger audience with your inventory and sell worldwide if you wish. We created an e-commerce website for our friends at Camacho Coffee.
Online Courses or Ebooks
Beyond ads, our next suggestion to monetize your website is to create more profitable content. As your audience grows and gains trust in you, they are viewing more of your content. While the majority of your content may be free, we suggest building out a few long-form, quality content pieces for a price. This will look different for every business, but online courses, ebooks, or guides are common ways to monetize your website. This method comes with an added benefit: you’ll be able to narrow down which consumers are more serious and nurture those leads further down the marketing funnel.
Monetizing your website can look different depending on the company and industry – but our COMO Marketing team has the experience and creativity to get your website where you want it to be.
Contact us today to get started on your new website.