Meet Jordan Watts!

Jordan Watts is a Graphic Designer for COMO Marketing.

As our Senior Graphic Designer, Jordan has over 8 years of experience and knowledge when it comes to all the creative things we do at COMO Marketing.

We hope you enjoy getting to know her better and learning more about her creative process when designing work for our clients, and ourselves!

What is your favorite thing about working here?

The breadth of projects I get to work on.

Why marketing?

Technically, I was here before we started COMO Marketing, so I guess marketing chose me! But truthfully, it’s less what we do, and more who we partner with. Since we specifically work with small businesses, what we do really makes an impact for the business and our community.

What is the hardest part of your job?

Finding the sweet spot between lofty ideas and the realities of designing for small businesses. It can look amazing on a billboard mockup in the pitch deck, but if it doesn’t actually work for the client and their audience – it’s not the right solution.

What is the best part about your job?

Being able to bring a brand to life through every aspect of each deliverable on multiple platforms. Your brand is so much more than your logo, and I love seeing it all come together.

What is your favorite memory while working here?

When the design team got to attend the Creative Works Conference in Memphis, TN. I wish I could bottle up the inspiration and energy from that week any time I’m feeling stuck on a project.

What is a fun fact about you that most people don’t know?

My little sister and I were born on the same day, six years apart!

Where are you from?

Such a simple question, with such a complicated answer. I was born and raised in Germany and moved to Alexandria, Virginia the summer before I turned 10. I moved around the area a few times before graduating high school, and then flew across the country to LA for college. I ended up getting my first big-kid job so I stayed in LA for a few more years and then ended up moving to Orange County when I got married. After our first year of marriage, my husband got accepted to Mizzou for grad school so we packed up again and moved to COMO! After graduating with his PhD in 2020, we’ve spent the last few years moving around the country for his job – from Missouri, to Wisconsin, and Georgia, and as of a month ago –Tennessee.

What is your favorite restaurant in Columbia?

Murry’s! Love me some Brock’s green pepper rings.

If you could leave tomorrow and go anywhere in the world, where would it be?

Either back to where I grew up in Germany, or on a really, really long vacation to explore Japan.

If you won a million dollars, what would you do?

Pay off our debt and then invest it. Is that too boring? Okay – go to Japan and start a senior dog sanctuary!

What is your favorite childhood movie?

For my birthday one year, my parents got me a DVD player and a copy of Bill and Ted’s Most Excellent Adventure. I’ve probably seen that movie HUNDREDS of times!

If you could meet one famous person, dead or alive, who would it be and why?

Anthony Bourdain because I could just listen to him talk about travel and food and never get bored.

What is the best concert you’ve ever been to?

Taylor Swift’s Eras Tour this past summer. I mean, the production was just absolutely insane!

Who is your role model?

She might just be top of mind since I recently moved to Eastern Tennessee, but I think Dolly Parton is just so cool. Her life story is really incredible and I admire how she’s used her fame and platform to educate and impact change in her hometown.

What is your favorite design you created?

I have a really fun time with our house brands, especially during the holidays, and we made some adorable Valentine’s Day cards back in 2020 that bring me joy any time I see them.

What is your best design hack?

It’s more of a skill than a hack, but it’s something that I think is really easy to underestimate when you’re just starting out – learn your keyboard shortcuts. People always comment on how quickly I move when I’m designing and I think it really just comes down to knowing the keyboard shortcuts to the commands you use on a regular basis. It will feel clunky at first, but I promise they will eventually become second nature and it will make your workflow so much more efficient!

Favorite design software?

Adobe is industry standard and I jump between the core programs depending on the project – but I’m an Illustrator girlie at heart.

Where do you find new inspiration?

My favorite places to find inspiration are at the grocery store or a bookstore. Food branding and book cover design tends to be expressive and experimental, and I feel like I’m always finding something new that catches my eye.