Welcome to the eighth edition of our series, where we will test your Social Media knowledge! Having a presence on social media gives your business access to a network of billions of potential customers.

With proper utilization, social media can build an engaged audience, hone in on a marketable voice, and drive more “lurkers” into conversions. But it isn’t as simple as just writing some words, adding a picture and creating a post.

Are you ready to learn? Let’s begin!

1. What kind of data can you collect from your social media platforms?
   • Engagement
   • Impressions
   • Reach
   • Likes/follows
   • All of the above
2. True or False: The platforms never change their algorithms
   • True
   • False
3. Which is NOT true about posting on social media?
   • Images should be in the appropriate size for each platform
   • Content should align with your audiences’ interests
   • Text color and font are important
   • You should be posting when your audience is most active
4. True or False: Social media has become the go-to source for news and information.
   • True
   • False
5. What element is going to increase engagement?
   • Clickable links
   • Pictures
   • Tagging other people/businesses
   • Call to Action (CTA)
   • All of the above
6. True or False: Social media does NOT affect SEO.
   • True
   • False

** Answers: 1- E; 2- B; 3- C; 4- A; 5- E; 6- B **

Social media plays a big role in spreading brand awareness and getting more eyes and attention on your business. If you’d like to know how we can help boost your presence on all the major platforms, schedule a consultation today!