Marketing 101: Do you know SEO?

Marketing 101: Do you know SEO?

Welcome to our new series, where we will test your marketing knowledge and see how well you know the lingo and key concepts! This series will span over the course of 10 blogs, each highlighting a service that we provide here at COMO Marketing, formerly known as CMG. 

We’re going to put your marketing mind to the test, so make sure you aren’t cheating! No googling the answers. (Not that we would know if you did.) 

We’re just getting warmed up here. The first edition of our series will test your SEO knowledge! Ever wonder why you may not show up first on Google? This is why! 

Are you ready to begin?

  1. What does SEO stand for?
    • Send Emails Once
    • Search Engine Optimization
    • Sell Entertainment Online
    • Share Evidence Often
  2. Why is SEO important?
    • It makes your site more visible
    • It helps your site rank higher on search engines
    • It drives more traffic to your site
    • It increases your overall site health
    • All of the above
  3. What is one way to boost your SEO?
    • Write really long, detailed meta tags
    • Use the exact same keyword phrase for every page
    • Increase the number of backlinks
    • Have pages be more than 5 clicks deep
  4. Where should you place primary keywords?
    • URL
    • First & last sentence
    • Title
    • H1
    • All of the above
  5. What are two key things your site should have?
    • Crawlability
    • Calendar
    • Search feature
    • Indexability
  6. People aren’t filling out your contact form. How can you change that?
    • Have no more than five required fields
    • Increase options in drop-downs
    • Use bold font to draw attention
    • Make every line a different font to keep it exciting

How’d you do? Feel confident in your SEO knowledge? Compare your answers to ours and we’ll find out! 

** Answers: 1- B; 2- E; 3- C; 4-E; 5- D; 6- A ** 

If you didn’t do as great as you were hoping, check out this great SEO tutorial video! SEO for Beginners: Rank #1 In Google in 2022