Welcome to the second edition of our series, where we will test your Email Marketing knowledge. For many, an email is simply a way to send out a message to a broader audience. While that may be true, there are many factors that go into the design itself, as well as the intent behind it all. 

Ready to quiz yourself on all things email marketing? Let’s begin! 

1. What benefit do email campaigns provide? 
   • Redirects traffic to back to your site 
   • Shares content with current audience 
   • Reaches new audiences 
   • Increases leads 
   • All of the above 
2. What should you NOT include in emails? 
   • Sales language 
   • Calls to action 
   • Contact information 
   • Mobile optimization
3. Where should links be inserted? 
   • Images 
   • URL’s
   • Headers 
   • Logos
   • All of the above
4. Select all the features that should be included in emails.
   • Booking appointments
   • Direct purchasing 
   • Landing forms
   • Recipient questions/feedback  
5. Which platform is NOT real? 
   • MailChimp 
   • Easy Emails 
   • Active Campaign 
   • Constant Contact 

Did you ace your quiz? If not, it’s okay! Check out the correct answers. 

** Answers: 1- E; 2- A; 3- E; 4- All; 5- B ** 

Interested in learning what COMO Marketing can do to boost your email campaigns? We would love to tell you about all the wonderful benefits of email marketing.