Welcome to the fifth edition of our series, where we will test your Branding knowledge! When you think of the word brand, does your brain immediately think of your logo? If you said yes, you’re correct. But, a logo is only a small part of your overall brand.  

We’re here to quiz you on all the big and small things that make a brand. At the end of this, you may be questioning if you really understand what your company’s brand actually is, and that’s okay. We’re here to help. 

Are you ready? Let’s begin! 

1. What is brand identity?
   • How your logo colors make other people feel
   • The visual identity of the brand
   • The size of the logo
   • The profile picture on your company Facebook page
2. True or False: Branding creates recognition and credibility.
   • True
   • False
3. What marketing elements should reflect your company’s brand?
   • Logo
   • Typography
   • Social media presence
   • Brand voice
   • All of the above
4. Why do you need a logo?
   • To copy what everyone else is doing
   • To put it on stickers
   • To help establish and identify your brand
   • To show your friends that you’re a big success
5. True or False: You can’t change your brand once you start your business.
   • True
   • False
6. How can you build brand awareness?
   • Custom publications
   • Social media campaigns
   • Promotional materials
   • Strategic planning
   • All of the above

If someone asked you today what branding means, would you be able to give them a good answer now? It’s okay if you’re still a little unsure. Let’s see if your answers match ours. 

** Answers: 1- B; 2- A; 3- E; 4- C; 5- B; 6- E ** 

Considering a rebrand? Let COMO Marketing show you how a little branding adjustment can be a positive thing!