Outsmart Them. Don’t Outspend Them.

So, you’re thousands of dollars down. You’ve paid top dollar to a reputed ad agency and yet you feel like you’re sitting in a casino playing roulette and seeing everyone else at the table winning. What could have possibly gone wrong? There are two ways to approach this challenge: blame it on luck, just like […]
What is SEO and why do you need it?

What is SEO? If you ever want to hide anything, keep it on the second page of a Google search result. Even though this is a joke, it isn’t far from the truth. When was the last time you clicked on the second page of a Google search result? You may have a great product, […]
Verify Your Business with Google Guaranteed

Trust is the foundation of any relationship, especially when it comes to businesses and their clients. Any client expecting a service trusts that their choice is qualified to do so, but unfortunately, that isn’t always the case. So, what’s an easy way to earn that trust? Become a Google Guaranteed local business. What is Google […]
How to Respond to Negative Reviews

Mistakes get made, clients may have unreasonable expectations, or bad communication just happens. When responding to negative comments or reviews, it’s essential to keep in mind that it’s not just the initial reviewer that will see the response; it’s the whole internet, and that speed is of the essence.